Call us:
Live Support:
With an expert
Contact Us:
By Email
Search optimization focuses on how people search. Search engine optimization focuses on how search engines work. Search optimization sees quality web content as its foundation stone.

In an age of information overload, how is your website going to get found? Because if it's not found, it might as well not exist, and all your effort will be in vain. Every day, millions of people use search engines to find things. A significant majority of these people will not go beyond the first page of search results, and most people will stop searching by the third page.

However, if you want to succeed with search engines in the long term, you should not primarily focus on how the search engine works. Rather, you should focus on how the brain of the searcher works. Because if you understand how people search, you're halfway there to getting found when they search for your content.

It all comes down to a small set of words. (I call these words "carewords"; the words people really care about.) The searcher is the modern equivalent of the hunter gatherer. They go out hunting and gathering content in order to complete a task. It's very important to understand that searching is just the first step in this task completion.

Making sure your content is found in the first page of search results is a great start, but it is only a start. Until the person has completed the task they came to your website to complete, then nothing of substance has been achieved.

People want to make a reservation, renew a license, find out more about a course, etc. Therefore, we need to see search optimization in the context of the task. In reality, what you need to focus on is task optimization. How many customers bought your product today? How many citizens availed of your service today? How many students applied for a place at your university today?

The focus of this series of articles is on how you can optimize your website for how people search. I will explore why linking is so crucial to success. I will explore how you can create content that significantly increases your chances of being found, as well as increasing the chances of task completion.

I was recently thinking of renting a holiday home in Spain, so I searched for: "Spanish holiday homes". I clicked on the first search result, and this is the text I read.

Spain Holiday Rentals Holiday rentals in Spain for holidays in Spain Spain Holiday Rentals directly from the owners. Rent Spanish holiday homes - a holiday villa or perhaps a holiday apartment in Spain. Spain vacation rentals for holidays in Spain are easily located by searching a Spain holiday home on our website. Spain Holiday Rental offer Spanish holiday homes for your next Spain vacation.

This content is excellently written from a search engine optimization perspective. The carewords (Spain, holiday, rentals, etc.) are prominent and repeated often. However, this content doesn't seem credible to me. I don't get a sense of trustworthiness off it. In fact, it reads to me like spam, and that made me quickly hit the Back button.

Remember, getting people to your website is just the first step. Having them complete the task is ultimately what it's all about.

  • PHOTOS: Fluorescent turtle embryo wins forty-fifth annual Nikon Small World Competition -

    PHOTOS: Fluorescent turtle embryo wins forty-fifth annual Nikon Small World CompetitionThe winners of the 45th annual competition showcase a spectacular blend of science and artistry under the microscope.

  • 7 tax scams to watch out for this year -

    7 tax scams to watch out for this yearIn case wringing your hands over the tax man weren?t enough, criminals are out there trying to swipe your hard-earned cash and personal information from right under your nose.

  • Mother Angry After School's Robocall Keeps Mispronouncing Daughter's Name As A Racial Slur -

    Mother Angry After School's Robocall Keeps Mispronouncing Daughter's Name As A Racial SlurThe daughter's name is Nicarri.

  • What the CIA thinks of your anti-virus program -

    What the CIA thinks of your anti-virus programPARIS (AP) ? Peppering the 8,000 pages of purported Central Intelligence Agency hacking data released Tuesday by WikiLeaks are reviews of some of the world's most popular anti-virus products.

  • Avowed Apple Fan Jeb Bush Realizes His Apple Watch Can Take Phone Calls -

    Avowed Apple Fan Jeb Bush Realizes His Apple Watch Can Take Phone CallsJeb Bush's love of Apple products has been widely documented, and the Republican presidential candidate continues to wear his Apple Watch on the campaign trail. Yesterday, in a meeting with The Des Moines Register editorial board documented by USA Today, Bush stumbled upon a feature he didn?t realize his smartwatch was capable of: taking phone calls. Somehow Bush managed to take a call without picking up his iPhone, and the sound of a person?s voice saying hello breaks through the meeting noise, to which Bush responds, ?My watch can?t be talking.?

  • Social media welcomes Pope Francis to the United States -

    Social media welcomes Pope Francis to the United StatesPope Francis gets the social media treatment upon arriving in the U.S. Tuesday. As Pope Francis?s flight touched down in Washington, D.C. on Tuesday, Twitter unveiled a new batch of emojis created for the highly anticipated papal visit. Until his departure from the United States on Sunday, Twitter users chronicling the Catholic leader?s East Coast journey will be able to include a cartoon image of the Pope?s face in front of the American flag on all Pope-related tweets by using the hashtag #PopeinUS.

   Check us out
on your smart