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Search Engine Metrics Organic Search versus Paid Placement
By Lawrence Deon

Let me preface this report by citing advertisers in 2004 have spent 4 Billion dollars on search engine marketing according to the Search Engine Marketing Professional Organization (SEMPO).

Website marketers cited Search engine positioning was the top method to drive traffic to their sites (66%), followed by email marketing (54%). Source: Direct Marketing Association. Accordingly, the most cost effective way to market your web site online is to obtain several top 10-search engine rankings in the major search engines for your keywords.

According to a recent Jupiter Research Survey, searching on the search engines is one of the main uses of the Internet among 79% of users. Source: September 2002 Jupiter Research Survey. So that being the case, whatever your promoting you'll want to make sure it can be found on the first page of the search engines results page.

The reason is numerically simple. An Iprospect Survey in 2002 reported that 78% of web users abandon their search if the first 3 pages don't provide an answer to their question, and 28% don't scroll past the 2nd page of results. Source: Media Post article reporting results of Spring 2002 IProspect survey.

Combine those facts with the Internet's explosive growth rate of 1.8 Million people worldwide going online every week for the very first time, Source: Official Guide To Internet Promotion and you can soon appreciate what a top 10 ranking can mean to you.

Google receives approximately 39.4% of all search engine traffic. Yahoo receives approximately 30.4%. They're simply the largest search engines being utilized online today.

Bringing up the rear is MSN at 29.6%, and AOL 15.5% then Ask Jeeves with 8.5%. Source: Nielsen//NetRatings January 2004

How much traffic is that? Well, Google and its partner sites were reporting a whopping 250 million searches a day in February 2003.

Overture and its partners were reporting over 167 million searches per day. Inktomi reported 80 million followed by LookSmart with 45 million per day.

FindWhat reported 33 million while Ask Jeeves reported 20 million, Alta Vista reported 18 million and finally Fast reported 12 Million searches per day. Source: Searchenginewatch.com 2004.

With all said, you can easily see how your search engine rankings are directly proportional to the traffic your web site receives, and your site traffic is directly related to your potential to profit online.

Oh, and in case your wondering how much money is spent online; a recent Forrester Research Report indicated that online spending reached $95,700,000,000 million in 2003! That's a cool 95.7 billion dollars. Projected online spending is estimated to grow to $229 billion in 2008! A whopping 139% increase in online spending! Source: Forrester Research

Now with these facts in mind I'm confident you can clearly see what a top 10-search engine ranking can mean for your bottom line. Although it does leave a question unanswered in my mind, what has a higher ROI... organic search engine optimization or paid search?

According to SEMPO's key analysis, the U.S. & Canadian SEM Industry Size Estimate by tactic in 2004, organic SEO accounted for 12% of the market share or $492,057,200 while Paid Placement accounted for $3,341,878,176 or 81.8%.

Interestingly, 9 out of 10 respondents are actively engaged in organic SEM marketing programs accounting for 89% of the respondent advertisers. This trend can be contributed to the average cost of popular keywords continuing to escalate.

If the escalation continues to rise it could make paid search engine advertising exponentially cost prohibitive for all but the largest advertisers... the 900lb gorillas!

Simply put, ROI is outpacing inflation: SEMPO's key analysis indicates advertisers could afford to pay on average 33% more for their keywords and remain profitable, while they say prices have gone up 26% on average in the last 12 months. That leaves a 7% advertising margin to maintain current profits for 2005!

SEMPO's data also noted that advertisers will get smarter about managing their paid placement programs before they cut back on spending.

This is also consistent with a report released by Nielsen/ NetRatings indicating that the growing demand for search engine advertising is outstripping the supply of currently available advertising space.

These findings seem to indicate the inventory of keywords is approaching a critical demand problem however; most advertisers felt they still have some degree of price flexibility in their paid placement programs before they reach the threshold of diminishing returns.

Is there any wonder why organic search engine positioning has gained popularity for online marketers in 2004? Could it be higher (ROI) return on investments?

SEMPO also cites that 43% of advertiser respondents have shifted their budgets away from other marketing programs for Organic SEO.

So what does it all mean? Let the numbers speak for themselves.

Organic SEO is undeniably gaining favor over the lower ROI paid advertising. This is evidenced by virtue of the fact that paid advertising is becoming less profitable.

Although paid advertising will continue to hold a large portion of the market share, as paid advertising returns diminish and keyword costs soar, my early 2005 forecast is for the materialization of a progressive organic SEO market trend to facilitate the need for advertising space.

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Judges in New Jersey, New York and California have ordered the release of small numbers, based on health concerns.?People are terrified for their lives and think that they?re going to die there,? said Phoebe Lytle, a law student volunteer who has spoken with detainees at US Immigration and Customs Enforcement (Ice) facilities in Louisiana. ?I don?t think anyone is saying it in a light or flippant way.?Jaclyn Cole, an outreach paralegal at the Southern Poverty Law Center (SPLC), said she was called on Tuesday by a Cuban asylum seeker who said officers dressed in riot gear were shooting rubber bullets and using chemical agents on detainees after a dispute with guards.During the five-minute call to Pine Prairie Ice processing center, Cole said she heard between 10 and 15 shots.Ice spokesperson Bryan D Cox did not immediately respond to a request for comment. He has previously denied that the privately operated facility possesses rubber bullets, after detainees have reported their use. Cox did confirm to Mother Jones that seven people at Pine Prairie were pepper-sprayed on Tuesday.Elsewhere in Louisiana, guards at the LaSalle Ice center allegedly sprayed a man with what he called ?toxic gas? on Monday after two other detainees cautioned detainees to forgo meals because food could carry Covid-19. The man was hospitalized, said Verónica Fernández, a project coordinator with the SPLC?s Southeast Immigrant Freedom Initiative.Cox did not respond to a request for comment on that incident. He did confirm a separate use of force at LaSalle on Wednesday to Buzzfeed News.Since Covid-19 started spreading through the US, health and immigration experts have expressed concern that Ice is unequipped to deal with the crisis. The US runs the largest immigration detention system in the world and there is a well-documented record of infections ballooning into outbreaks in such facilities. 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At LaSalle, Fernández said, a dorm has reportedly been quarantined, and detainees believe two people have the disease.?They?re not giving people what they need to protect themselves, and that is social distancing,? said Fernández. ?That?s not something people can do in detention.?Ice has said detainees? ?health, welfare and safety ? is one of the agency?s highest priorities?.?Since the onset of reports of Covid-19, Ice epidemiologists have been tracking the outbreak, regularly updating infection prevention and control protocols, and issuing guidance to Ice Health Service Corps (IHSC) staff for the screening and management of potential exposure among detainees,? according to the agency?s website.Some detainees believe they will not receive fair treatment in government care. In a recorded call from Richwood correctional center in Louisiana, released by the Southeast Immigrant Rights Network and the New Orleans Workers? Center for Racial Justice and shared with the Guardian, one detainee said: ?They?re not going to take a facemask from anyone, from any American, to put it on an immigrant. This means we are going to die.?Advocates say anyone in detention is likely to have a compromised immune system, but some also have pre-existing conditions. Lytle said she spoke to a 61-year-old asthmatic at Jackson Parish correctional center, another facility used by Ice in Louisiana, whom she said was ?very, very worried? and called to tell her people in his dorm were refusing meals.A woman named Denisse, whose husband is at Stewart detention center in Georgia, feared what might happen as new detainees arrived and guards came and went.?It?s just spreading rapidly, you know?? Denisse said. ?And his immune system is already weak.?Her husband has a pre-existing condition that has become worse since he arrived at the facility in September, she said, adding that he recently underwent a procedure and uses a catheter. She shook with relief when she learned he would be released on Monday. The reason for his release was unclear.Hilda Jorge Perez, whose husband is at Richwood, said he had heart problems and high blood pressure. She worried that if he got infected, she would not be able to see him.Perez?s husband was among at least 60 people who staged a hunger strike earlier this week. The protesters were forced to end the strike after officials told them they would be put in Ice?s version of solitary confinement and have phone and television privileges removed, Perez said.Detainees at Stewart planned a similar strike. They demanded they either be released or deported instead of waiting to be infected, according to recordings of calls provided by a North Carolina advocacy group.?We?re not going to eat until Ice comes here and gives us answers, and gives us a solution,? one man said.A spokesperson for Ice accused advocates of circulating rumors about a hunger strike at Stewart, which she said never happened.


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Russian state media argued that the failure of the United States to prepare for coronavirus, even with a two-month advance notice, also demonstrates the loss of America?s global leadership.Appearing on The Evening with Vladimir Soloviev, Political scientist Sergey Mikheyev said that he was very happy to report: ?Things are better in Russia than in Europe or America.? Mikheyev pointed out that the United States failed to extend a helping hand to Europe, after decades of transatlantic solidarity. He attributed the failure of the Trump administration to help America?s European allies to ?stupidity, greed,? or the overt manifestation of total disregard.The host, Vladimir Soloviev, asserted that overcoming the pandemic ?with minimal losses? would cement Putin?s success in securing the upcoming nationwide vote on the constitutional amendments designed to maintain the Russian leader?s grip on power. 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In spite of the Kremlin?s initial claims of successfully controlling the spread of the virus, many are realizing that the worst is yet to come.Read more at The Daily Beast.Get our top stories in your inbox every day. Sign up now!Daily Beast Membership: Beast Inside goes deeper on the stories that matter to you. Learn more.


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  • Indonesia Prepares to Lock Down 30 Million People to Curb Virus -

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  • Boris Johnson's government is reportedly furious with China and believes it could have 40 times more coronavirus cases than it claims -

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    Woodland Park boy donates 1,000 sanitizer sprays to town amid coronavirus concerns11-year-old Jayden Perez and his family donated 1,000 hand sanitizer sprays to his New Jersey community as concerns around the spread of COVID-19 grow.


  • Ex-Sen. Tom Coburn, conservative political maverick, dies -

    Ex-Sen. Tom Coburn, conservative political maverick, diesFormer U.S. Sen. Tom Coburn was stubborn as a mule and conservative to his core. Coburn, who died early Saturday at age 72, joined the U.S. Senate the same year as President Barack Obama, and the pair became fast friends despite their contrasting ideologies. In Oklahoma, where Obama failed to carry a single county in his 2008 presidential bid, voters took note.


  • Thailand's tourist haven Pattaya devastated as coronavirus hits travel -
  • Ex-Venezuelan spy chief Carvajal discussing surrender with U.S. authorities: sources -

    Ex-Venezuelan spy chief Carvajal discussing surrender with U.S. authorities: sourcesCARACAS/WASHINGTON (Reuters) - The former head of Venezuela's military intelligence unit, Hugo Carvajal, is discussing his possible surrender with U.S. authorities, three people familiar with the matter said on Saturday, after prosecutors charged him this week with drug trafficking alongside Venezuelan President Nicolas Maduro. Carvajal, a former general and ally of late Venezuelan leader Hugo Chavez, has been in hiding since a Spanish court in November approved his extradition to the United States.


  • Jeanine Pirro responds to critics of appearance on Fox News show -

    Jeanine Pirro responds to critics of appearance on Fox News showPro-Trump anchor appeared late and apparently disheveled on Saturday night, leading to social media speculationPresenting from home has become a new normal for TV hosts during the coronavirus outbreak, but for one of Donald Trump?s favorite personalities, things did not go so well on Saturday night.Jeanine Pirro missed the entire first segment of her show Justice with Judge Jeanine on Fox News and appeared disheveled when she did finally appear, her hair noticeably and uncharacteristically non-coiffured.Fox News issued a statement on Sunday blaming ?technical difficulties? for the spectacle and seeking to excuse the mishaps by pointing out that it, like others in such challenging times, was operating ?with a reduced staff working remotely to ensure the health and safety of our employees?.Pirro defended herself in a lunchtime tweet that claimed her hair was out of place because of an audio device in her ear with ?no staff around to notice?.?I was in a truck that was not prepared to broadcast [because] we had no connection, no visual and no teleprompter,? she wrote.The explanations cut little ice with social media users, however, several of whom suggested alternative reasons for what they saw.Aaron Rupar, a Vox journalist, questioned the wisdom of allowing Pirro to appear at all.?OMG. What is Fox doing putting someone on the air in [that] condition?,? he wrote.Pirro, 68, told another Twitter user: ?Keep hating. U wear it well.?The former New York state district attorney has often won praise from Trump for her supportive rightwing commentary and analysis and her aggressive pursuit of ?liberals?.Despite her weekend show, regularly attracting impressive prime-time ratings, the outspoken host has had a somewhat rocky relationship with her employers.In 2019 Pirro was suspended for two weeks for on-air comments she made questioning the patriotism of the US congresswoman Ilhan Omar and criticizing her for wearing a hijab.Throughout that controversy she retained Trump?s support, the president falsely blaming Pirro?s absence on ?radical left Democrats working closely with their beloved partner, the fake news media? in using ?every trick in the book to silence a majority of our country?.Despite the president?s remarks, Fox released its own statement strongly condemning what Pirro said.


  • Coronavirus lockdown in India: ?Beaten and abused for doing my job? -

    Coronavirus lockdown in India: ?Beaten and abused for doing my job?India's last-mile delivery executives are struggling to function as the country goes in lockdown.


  • Shop in upstate N.Y. sells doughnuts starring Dr. Fauci's face -

    Shop in upstate N.Y. sells doughnuts starring Dr. Fauci's faceA doughnut shop in Rochester, N.Y., is featuring the likeness of the doctor leading the country's battle with coronavirus on its treats. Donuts Delite began selling hundreds of doughnuts with Dr. Anthony Fauci's face on Monday.


  • Iran warns of lengthy 'new way of life' as virus deaths rise -

    Iran warns of lengthy 'new way of life'  as virus deaths risePresident Hassan Rouhani warned Sunday that "the new way of life" in Iran was likely to be prolonged, as its declared death toll from the novel coronavirus rose to 2,640. The Islamic republic is one of the countries worst-hit by the virus, which first originated in China. Iran announced its first infection cases on February 19, but a senior health official has acknowledged that the virus was likely to have already reached Iran in January.


  • Trump sounds like he could make a move that would make the coronavirus pandemic even worse -

    Trump sounds like he could make a move that would make the coronavirus pandemic even worseSome of Trump's advisors and allies are talking about barring coronavirus fighting equipment from international trade. That could start a trade war.


  • Police break up 'illegal' house party that violated N.J.'s stay-at-home order -

    Police break up 'illegal' house party that violated N.J.'s stay-at-home orderThe party's organizer was charged, the governor said.


  • What you need to know today about the virus outbreak -

    What you need to know today about the virus outbreakPresident Donald Trump has backed away from calling for a quarantine for coronavirus hotspots in New York, New Jersey and Connecticut, instead directing Saturday night that a ?strong Travel Advisory? be issued to stem the spread of the outbreak. Trump's talk earlier Saturday of what he called a quarantine for those hard-hit areas raised questions whether the federal government had the power to do so. Vice President Mike Pence has since tweeted federal health officials are urging residents of the three states ?to refrain from non-essential travel for the next 14 days.?


  • Should travelers cancel their vacation to Mexico? Travel experts discuss the options. -

    Should travelers cancel their vacation to Mexico? Travel experts discuss the options.Travel agents say tourists should consider rebooking their trips to Mexico for later in the year rather than asking for a refund. Here's why.


  • Saudi Arabia expands lockdown as coronavirus death toll doubles -

    Saudi Arabia expands lockdown as coronavirus death toll doublesSaudi Arabia halted entry and exit into Jeddah governorate on Sunday, expanding lockdown rules as it reported four new deaths from a coronavirus outbreak that continues to spread in the region despite drastic measures to contain it. The Saudi health ministry said four more foreign residents, in Jeddah and Medina, had died from the virus, taking the total to eight. Oman, Kuwait and Bahrain reported more cases, taking the total in the six Gulf Arab countries to over 3,200, with 15 deaths.


  • Mnuchin: Virus task force unanimously shunned Trump's quarantine idea -

    Mnuchin: Virus task force unanimously shunned Trump's quarantine ideaPublic health experts have criticized the idea of instituting statewide quarantines in ?hot spots? like New York.


  • Coronavirus: India's PM Modi seeks 'forgiveness' over lockdown -

    Coronavirus: India's PM Modi seeks 'forgiveness' over lockdownNarendra Modi apologises for sweeping restrictions that have left many jobless and hungry.


  • Alabama girl, 4, missing for nearly two days, found safe -

    Alabama girl, 4, missing for nearly two days, found safeEvelyn Vadie Sides and her dog have been reunited with worried loved ones.


  • QAnon Mom Charged With Kidnapping Her Kids -

    QAnon Mom Charged With Kidnapping Her KidsA QAnon conspiracy theorist, fascinated with the crackpot legal theories of the anti-government ?sovereign citizen? movement, allegedly kidnapped her two daughters last week. It is just the latest example of the growing and increasingly dangerous overlap between right-wing conspiracy theories and real-life violent crime.QAnon believers have been charged in the past with two murders, a terrorist incident near the Hoover Dam, and an incidence of church vandalism, all of which appear to have been motivated by their bizarre beliefs. Kentucky resident Neely Blanchard, whose two daughters are legally in their grandmother?s sole custody, allegedly took the children from their grandmother?s house in Logan County, Ky., on March 20, according to police. An amber alert sent out after the alleged abduction warned that Blanchard was armed with a handgun. Blanchard was eventually arrested early Thursday morning, and her two daughters were recovered unharmed. Blanchard now faces two kidnapping charges and two charges of custodial interference, according to Logan County Sheriff Stephen Stratton, who said that law enforcement officials traced her cellphone location to the home of a group of anti-government extremists known as sovereign citizens. What Is QAnon? The Craziest Theory of the Trump Era, ExplainedSovereign citizens believe in an elaborate set of legal theories that holds that American citizens can unilaterally use certain code phrases to proclaim that the United States government has no jurisdiction over them ? and thus get out of hot water with the justice system. While these ideas have no actual force in law, a series of Facebook groups and YouTube personalities have promoted sovereign citizen theories to parents desperate to regain custody of their children, drawing them into the fringe movement. The FBI considers sovereign citizens a potential source of domestic terrorism. A 2018 Southern Poverty Law Center report found that sovereign citizens had killed six law enforcement officials since 2005. Blanchard, for example, is the moderator of a Facebook group called ?E-Clause??a hotbed for sovereign citizen legal discussion?and drives a car with an ?ECLAUSE? license plate. While Blanchard avoided police, other sovereign citizen E-Clause supporters posted encouragingly on her Facebook page. E-Clause founder Kirk Pendergrass did not respond to a request for comment. While on the run with her children, Blanchard posted a ?non-consent? statement on Facebook that appeared to be a reference to sovereign citizen ideas. ?I do not consent, I do not contract, I do not acquiesce nor trade, or allow access or enquiry to my nor my children?s Cestui que vie trust,? Blanchard?s strange statement read. ?All deemed authorities are now notified & therefore have no legal jurisdiction against me, I am now not ?deemed dead lost at sea.??The letter appears to be a sovereign citizen tactic meant to help Blanchard regain custody of her children and avoid kidnapping charges. Copies of the letter were also delivered to baffled legal officials around Logan County, according to Stratton. ?She is claiming that she?s a sovereign citizen, and she had actually sent letters to myself and the county attorney here stating those things,? Stratton told The Daily Beast. According to her Facebook posts, Blanchard is also an ardent promoter of the QAnon conspiracy theory, a pro-Trump fringe movement that believes Trump is engaged in a shadowy war with a global cabal of pedophiles in the Democratic Party who eat children. Blanchard?s Facebook account includes a number of QAnon-related memes, as well as pictures of her at Trump rallies wearing QAnon shirts referencing the QAnon idea that John F. Kennedy Jr. faked his death to help Trump defeat the deep state. QAnon is popular on the sovereign citizen child custody groups, in part because its believers claim that the government and child protective agencies are abusing the children they take from their parents? custody?an idea referenced in Blanchard?s sovereign citizen letter. This isn?t the first time a child custody dispute has had the potential to turn violent over QAnon. In January, the FBI arrested QAnon believer Cynthia Abcug in Montana for allegedly plotting to kidnap her son, who was not in her custody, with the help of another armed QAnon supporter. Abcug allegedly discussed people ?dying? in a ?raid? on the home where her son lived. Abcug had been on the run before her arrest, and became a cause célèbre on the same sort of sovereign citizen child custody Facebook groups that Blanchard belonged to. The hunt for Blanchard and her children was complicated by the coronavirus pandemic, according to Stratton. When officers arrived at the sovereign citizen home where Blanchard was allegedly hiding out with her daughters, several people in the house claimed to have fevers, in an apparent attempt to scare off law enforcement.Teen-Texting QAnon Creep Quits Campaign?From what we?ve been reading, they?ve been using the coronavirus epidemic as a government conspiracy theory type thing,? Stratton said. Blanchard had previously tried to take another one of her children out of custody in 2013, after allegedly paying a friend 20 Xanax tablets to make a false abuse report. After Blanchard?s arrest in Kentucky, a woman claiming to be one of her friends posted on her Facebook account describing the arrest. The woman complained that the sheriff?s deputies ignored Blanchard?s sovereign citizen legal document and arrested her anyway?a predictable outcome, given that sovereign citizen arguments have no relation to actual laws.?We gave them the non-consent paper, showed it to them, it didn?t matter,? the woman said. Read more at The Daily Beast.Got a tip? Send it to The Daily Beast hereGet our top stories in your inbox every day. Sign up now!Daily Beast Membership: Beast Inside goes deeper on the stories that matter to you. Learn more.


  • Taliban says no to Afghan negotiators -

    Taliban says no to Afghan negotiatorsThe Taliban on Saturday rejected an Afghan government negotiation team set up to hold talks with the insurgent group in a bid to end the country's 18-year-old conflict. After months of delays, the government on Friday announced a 21-member team -- including five women -- to take part in the upcoming talks, a crucial step in bringing the warring parties to the table and getting a floundering, US-led peace process back on track. "We shall only sit for talks with a negotiation team that conforms with our agreements and is constituted in accordance with the laid out principles," the statement said.


  • A 1,000-bed US Navy hospital ship just docked in Los Angeles to increase local healthcare capacity ? see inside the USNS Mercy -

    A 1,000-bed US Navy hospital ship just docked in Los Angeles to increase local healthcare capacity ? see inside the USNS MercyThe arrival of the USNS Mercy will allow local hospitals to focus its resources and Intensive Care Units (ICUs) on COVID-19 patients.


  • China sends medical aid to Pakistan to combat virus outbreak -

    China sends medical aid to Pakistan to combat virus outbreakChina sent a plane loaded with medical personnel and supplies Saturday to help Pakistan fight the spread of the coronavirus in one of the world's most populous nations. In Iran, which is battling the worst outbreak in the region, state TV said Saturday another 139 people had died from the virus. China has sought to portray itself as a global leader in the fight against the outbreak, which began a few months ago in its Wuhan province.


  • How old are coronavirus patients in the US? We looked at hospitalization data from 19 states -

    How old are coronavirus patients in the US?  We looked at hospitalization data from 19 statesA USA TODAY analysis of the age of COVID-19 cases in US shows that the the virus touches all age groups


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